TOP 5 WAYS TO MAKE A LASTING IMPRESSION ON CUSTOMER

TOP 5 WAYS TO MAKE A LASTING IMPRESSION ON CUSTOMER

Making a lasting impression on your customers is perhaps the toughest challenge a business owner can encounters. Many small business owners first try advertising and learn that this is not always worth the expense. Making a positive impression on your customers is not always as expensive as the cost of advertisement.

Below are five tested ideas gotten through extensive and well proven research and by God’s mercy when applied with all seriousness will go a long way helping you grow your business by impressing your customers.

1.     Service. Quality service is what makes or mars most small enterprises in this present economy. An entrepreneur must know that customer is always right and must come first. The service your business offers must be such that ensure optimum customers’ satisfaction. This will help to build a base of loyal and regular customers and widens the scope of referrals as a satisfied and happy customer will refer others to your business.

2.     Ethics and norms. If investment is lost, nothing is lost, if opportunity is lost something is lost but when integrity is lost in business, I bet you all is lost. Your business reputation is the watchword for success in business amidst competition. An entrepreneur must ensure that nothing jeopardize his/her business reputation ‘let your yea be yea’ Never promise to offer what you cannot produce, always ensuring that his/her integrity is not questionable. A happy customer may tell two or three of his friends and neighbors about your company; while a dissatisfy customer will inform all his friends and neighbors about poor service of the company. Good reputation makes a long-lasting impression on your customers.

3.     Pricing: There is need to sell at affordable price rate as no business can survive and attract lasting patronage when their products/services are hike in pricing. Customers shall be impressed with a business enterprise that offers them a great deal on a service that is not offered at the same price elsewhere. Therefore affordable pricing and quality services will create lasting impression on customers.

4.     Promotion: At some interval, an entrepreneur should give away promotional items that are imprinted with his/her company’s logo and contact details such as your phone number and website address. This will boast customer loyalty. A promotional key tag is an excellent promotional product; this is because most people have keys they used every day. Other promotional items are stationary, t-shirts, hats and other practical promotional items. These will enhance business exposure and attract customers’ attention.

5.     Neat presentation: an adage says your dressing determine the way you will be address; for first impression matters. Your business packaging should be inviting. The business environment, the staffs and other parameters must be well kept.

For example Mr. Akin and Sandy opened two barbing saloon in Alaba Street respectively. Their charges were 1 dollar respectively. But in terms of presentation, Akin saloon shop has an air condition, enough treatment, neat environment, well dressed staffs, 5 clippers with a plasma T.V while Sandy saloon is nothing to write home about. Between the two, who do you think will impress customers? Your imagination is as good as mine. Making customers feel relax and comfortable will create a lasting impression that attract more patronage.

Finally, business growth and performance depend largely on customers’ perception on it. An entrepreneur should ensure to impress his customers, if he must enjoy growth in customers’ base.

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